Comprehensive compliance training specifically designed for automotive dealership professionals navigating A2P 10DLC messaging requirements. Covers TCR brand registration, campaign setup, TCPA consent requirements, multi-department coordination (sales, service, BDC), inventory alerts, lead aggregator consent management, seasonal volume considerations, and OEM franchise requirements.
13 modules • 14h 15m total
Understanding the regulatory landscape for automotive dealership text messaging - A2P vs P2P messaging, the four pillars of compliance (FCC/TCPA, Carriers, TCR, State Laws), penalty calculations, and why dealerships face HIGH industry risk profile.
Complete guide to registering your dealership with The Campaign Registry (TCR) - EIN requirements, vetting tiers (Standard vs External), trust scores, throughput rates, and dealer group considerations.
Setting up TCR campaigns for automotive messaging - use case selection (Customer Care vs Marketing vs Mixed), campaign descriptions, sample messages, multi-department considerations, and inventory alert configurations.
Understanding TCPA consent requirements for automotive messaging - prior express consent vs written consent, the one-to-one consent rule (January 2025), lead aggregator consent management, and 4+ year retention requirements.
Managing STOP requests and opt-outs for automotive messaging - required keywords (STOP, UNSUBSCRIBE, CANCEL, END, QUIT), processing timelines, confirmation messages, cross-department suppression coordination, and DMS integration.
Creating compliant automotive text messages - required disclosures, prohibited content (SHAFT categories), character limits, link handling, inventory alerts, service reminders, and sales follow-up content guidelines.
Classifying automotive messages as transactional vs marketing - service appointment reminders, recall notices, inventory availability, trade-in offers, and understanding the revenue-generating language test.
Managing SMS platform vendors and lead generators for dealerships - CRM/DMS integration requirements, third-party lead source verification, OEM messaging platform compliance, and liability allocation.
Ongoing compliance monitoring for automotive messaging programs - audit schedules, consent verification, message review procedures, seasonal volume spike management, and documentation requirements.
Creating a comprehensive TCPA compliance program for your dealership - governance structure, required policies, staff training requirements (sales, BDC, service), and technology systems integration.
Compliance considerations for multi-location dealerships and dealer groups - centralized vs decentralized campaign management, brand consistency, cross-location opt-out synchronization, and group-level reporting.
Emerging trends and future considerations for automotive messaging - AI and chatbot compliance, RCS messaging, evolving FCC regulations, state-level legislation, and preparing for regulatory changes.
Comprehensive 75-question certification exam covering all 12 modules of the Automotive Dealership TCR A2P 10DLC TCPA Compliance Training. Question distribution: 15 TCR Registration, 20 TCPA Consent, 15 Message Compliance, 15 Automotive Application, 10 Program Management. 90% pass required (68/75), 120 minute time limit.
This comprehensive course is designed for all professionals. Upon successful completion, you'll earn a professional certificate demonstrating your expertise.