Comprehensive compliance training specifically designed for automotive dealership professionals navigating A2P 10DLC messaging requirements. Covers TCR brand registration, campaign setup, TCPA consent requirements, multi-department coordination (sales, service, BDC), inventory alerts, lead aggregator consent management, seasonal volume considerations, and OEM franchise requirements.
13 modules • 14h 15m total
Understanding the regulatory landscape for automotive dealership text messaging - A2P vs P2P messaging, the four pillars of compliance (FCC/TCPA, Carriers, TCR, State Laws), penalty calculations, and why dealerships face HIGH industry risk profile.
Complete guide to registering your dealership with The Campaign Registry (TCR) - EIN requirements, vetting tiers (Standard vs External), trust scores, throughput rates, and dealer group considerations.
Setting up TCR campaigns for automotive messaging - use case selection (Customer Care vs Marketing vs Mixed), campaign descriptions, sample messages, multi-department considerations, and inventory alert configurations.
Understanding TCPA consent requirements for automotive messaging - prior express consent vs written consent, the one-to-one consent rule (January 2025), lead aggregator consent management, and 4+ year retention requirements.
Managing STOP requests and opt-outs for automotive messaging - required keywords (STOP, UNSUBSCRIBE, CANCEL, END, QUIT), processing timelines, confirmation messages, cross-department suppression coordination, and DMS integration.
Creating compliant automotive text messages - required disclosures, prohibited content (SHAFT categories), character limits, link handling, inventory alerts, service reminders, and sales follow-up content guidelines.
Classifying automotive messages as transactional vs marketing - service appointment reminders, recall notices, inventory availability, trade-in offers, and understanding the revenue-generating language test.
Managing SMS platform vendors and lead generators for dealerships - CRM/DMS integration requirements, third-party lead source verification, OEM messaging platform compliance, and liability allocation.
Ongoing compliance monitoring for automotive messaging programs - audit schedules, consent verification, message review procedures, seasonal volume spike management, and documentation requirements.
Creating a comprehensive TCPA compliance program for your dealership - governance structure, required policies, staff training requirements (sales, BDC, service), and technology systems integration.
Compliance considerations for multi-location dealerships and dealer groups - centralized vs decentralized campaign management, brand consistency, cross-location opt-out synchronization, and group-level reporting.
Emerging trends and future considerations for automotive messaging - AI and chatbot compliance, RCS messaging, evolving FCC regulations, state-level legislation, and preparing for regulatory changes.
Comprehensive 75-question certification exam covering all 12 modules of the Automotive Dealership TCR A2P 10DLC TCPA Compliance Training. Question distribution: 15 TCR Registration, 20 TCPA Consent, 15 Message Compliance, 15 Automotive Application, 10 Program Management. 90% pass required (68/75), 120 minute time limit.
This comprehensive course is designed for all professionals. Upon successful completion, you'll earn a professional certificate demonstrating your expertise.
MYTCRPLUS.com is not affiliated with The Campaign Registry. TCR and The Campaign Registry are trademarks owned by The Campaign Registry. The use of TCR is nominative use, meaning the term is employed solely to identify and refer to the official 10DLC services and requirements of The Campaign Registry without suggesting any sponsorship, endorsement, or affiliation. Mytcrplus.com provides tools and templates to support compliance efforts but does not provide legal advice. Compliance requirements vary by industry, jurisdiction, and use case. You are responsible for ensuring your messaging practices comply with applicable laws, obtaining appropriate consent from recipients, and monitoring ongoing compliance as regulations evolve. Consult legal counsel if you are unclear about your specific compliance situation.